WEST CRUST | artisan pizza pies

WEST CRUST Beat Pete!!

2010-07-06T15:28:17Z

Pete Christy, the head sports anchor for News Channel 11 (NBC) in Lubbock, challenged West Crust to his annual eating contest. Pete and his two compadres met up at WC to see which team of three could devour two of WC's pies the fastest! The two pies: the Hill Country, and the new Buffalo Chicken pizza. All the guys gave it a great try, but by the end of the competition, WC's 'Crusties' prevailed! Watch the video by clicking the link below:

http://www.kcbd.com/global/video/flash/popupplayer.asp?ClipID1=4910872&h1=I%20Beat%20Pete%3A%20Eating%20Gourmet%20Pizza&vt1=v&at1=Sport&d1=215066&LaunchPageAdTag=Sales

This pic says it all::

2010-06-18T22:17:40Z

Before entering the mouth of the brick oven::

And, after::

yum.

Pereira Pastures - Local Dairy, Local Cheese!

2010-05-27T23:33:11Z

We are stoked to announce that we are now purchasing all natural and organic feta cheese from Pereira Creamery in Abernathy, Tx. Owner Albert Pereira is super proud of his family farm:

"We are located just outside of Lubbock Texas in a small town called Abernathy. Our farm consists of 160 acres that have been in native pasture for the last 14 years.

We relocated to Texas from California from a family Dairy which my father started in 1971. I am married to Veronica, we have two daughters Meghan 7 and Athena 2.

We had a dream of starting our own grass based dairy and marketing milk and cheese. We stumbled across this farm that had been abandoned for 12 years and in distress. Together, we have worked very hard at bringing the farm back to life.

Come taste Albert's AMAZING feta cheese on one of our pies!

Little writeup in TEXAS MONTHLY! .. no big deal.. :)

2010-04-09T19:37:35Z

20% off Lunch Pizzas from 11am-2pm thru this Friday!

2010-03-31T22:36:03Z

While the by-the-slice lunch spesh has moved on out to where the other guys still heat-lamp their pizzas, we're celebrating speedy & cripsy lunch pies with a discount for a couple more days! Come get one, and remember:: we can split the pie half & half with two configurations, so mix it up!

* Must use secret password, "legitimate" with a sneaky wink to activate discount.

Last week for the Lunch Spesh by the slice

2010-03-23T15:27:05Z

Beginning next week, March 29th, we're gonna be 86ing the lunch special by the slice. We realize this was a convenient option, but after trying it out for a while, it's become clear that the price is too costly for our young company over the long-term.

Our thoughts:

1. Quality: Our concept is based on super high quality pies that are both constructed of the freshest stuff we can find and served fresh, crispy, and hot off the bricks in our oven. Holding the pies for any amount of time - especially under a heat lamp - lessens these critical qualities.

2. Speed: Many, if not most people still order whole pies at lunch, and the absence of the waves of lunch special pies really speeds everything up for everyone else. This way, everyone can get the exact pie they desire as quickly as possible.

3. Waste: As a result of rotating new pies thru the lunch special, most all the old pies were wasted. This is wrong on multiple levels, and proved too counter-concept.

As a new company, we're working out lots of the R&D in-store, along with all our staff and faithful customers. Much trial & error, testing, and feedback have been and will continue to be necessary to our success as a pizza shop. This process is all about defining who we are. Thanks to everyone who has helped us so far, and we invite everyone to come along with us as we shape this concept into the WEST CRUST that many more will hopefully enjoy in the future!

WC Mystery Surf Rental Van!

2010-03-14T19:56:41Z

meet WC's new '63 ford econoline van. we chopped this off a junk yard van and put a little makeup on 'er, and now she graces our west wall!

OPEN SUNDAYS! from 5-9pm, that is

2010-02-16T21:18:16Z

Beginning this Sunday, Feb 21st, WC will be open Sunday evenings from 5-9pm. Come see us!

Introducing WEST CRUST FIVE PLUS!

2010-01-29T16:50:45Z

WEST CRUST FIVE PLUS = Call in an order (771-WEST) of five or more WC pies (with at least a 1 hour notice - longer for larger orders) and we'll DELIVER the order to you - for free!

Our new swanky custom pizza box!

Video of WC's pizza boxes being printed: they're beautiful!

2010-01-21T22:44:59Z

and, they're environmentally legit - printed with soy based inks on recycled cardboard. good job, Matt Rowe and Pizza Supply Co! click below:

http://sharing.theflip.com/session/1f448307df5cc173b65db77979e012ae/video/9531241